Monday, September 27, 2010
Heterogeneous preferences for transit amenities
Source: NY Times
How can we plan for a desirable bundle of transit amenities designed to attract riders when commuters have different cocktail preferences? The NY Times reports that commuters on the Long Island Rail Road like their liquor and light beer while Metro-North riders like wine and bottled water.
More seriously, what accounts for these differences? Bar supplies? Advertising? Peer preferences? Transit agencies have to be flexible when they develop amenity bundles for riders. Not all riders like the same things.