Saturday, January 8, 2011

Dollar Van Demos is awesome, and dollar vans are important


Dollar Van Demos is:
From the Borough of Brooklyn comes Dollar Van Demos: a showcase of talented musicians, rappers and comedians performing inside a dollar van with real passengers.

Dollar vans provide a much-needed transportation for neighborhoods under-served by mass transit. Typically operated by West Indian drivers, the ride is cheap, adventurous and now immensely entertaining with the addition of performers singing their hearts out.


Here is their business model:

GET IN THE VAN.
DO YOUR THING.
GET OUT OF THE VAN.


The dollar vans, also known as commuter vans or group ride vehicles, really are a critical transit system for many areas of New York City. There are about 300 licensed vans (licenses are issued buy the Taxi and Limousine Commission) and 500 or more unlicensed vans. I've been doing some research on these vans and the ridership is shockingly large. I estimate that the commuter vans in New York City constitute the 20th largest transit system in the country measured by daily ridership. And some of those lucky riders get free entertainment from some of Brooklyn's rising stars!
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