But even the advertising people don't like it:
"Still, while selling station names could bring the authority revenue it needs, advertising experts say companies may not be as well-served.
“To be effective, the viewer needs to understand the relevance of the ad,” said Allen Adamson of Landor, a branding firm. “To rename the 59th and Lex stop the McDonald’s stop — it ain’t going to work. I don’t think it will stick.”Indeed, other cities have tried this with little success. Boston, for example, tried auctioning off four historic stations a few years ago and received no bids. Though Citigroup paid $400 million to sponsor the new Mets stadium in Queens, the company refused to pay the authority to rename the stop nearby, which is now known as Mets/Willets Point."